If you are planning to start a print-on-demand business or are running a print-on-demand brand, this guide will help ensure you’ve taken all the necessary steps to start and scale your business. 

Print on demand is an easy and risk-free business model in which you partner with a provider or manufacturer who creates products on behalf of your brand. 

Whether you’re an artist, digital marketer, designer, or entrepreneur, print on demand can help you monetise your skills. With the right steps and a good marketing strategy, you can grow your brand globally. 

So let's get started!

What is print on demand?

Image
If you’re operating a print-on-demand business, you work with a supplier who provides white-label items like t-shirts or hoodies. You can customize the products with your designs and branding, selling them on a per-order basis. This allows you to offer personalized products under your brand without maintaining inventory or stock.
You can utilize print-on-demand services for various purposes:
  1. Experiment with a small business idea or new product line without the risk of purchasing inventory.
  2. Monetize your YouTube audience or art fans by offering branded merchandise.
  3. Create unique products for niche markets, like CrossFit enthusiasts or French bulldog owners.
  4. Produce limited batches of items to promote your event or brand.
  5. Sell products that celebrate seasonal holidays or tap into cultural trends.
  6. Test different designs and products to determine which ones your customers prefer.

Is print on demand business right for you?

Image
A print-on-demand (POD) business enables you to build your brand without the hassle of managing inventory. However, it involves handling several tasks, such as identifying your target audience, designing attractive products, and effectively marketing them.
Determining if this model is right for you is essential. Here are some pros and cons of a POD business model to help you make an informed decision:

Pros and cons of print on demand business

Print on demand (POD) is a dropshipping business model that simplifies selling customized products. When you make a sale, your POD service handles production, packing, and shipping.
This model offers a straightforward way to run an online business with several advantages:
  1. Quick to market: Design a product and list it for sale in minutes.
  2. No inventory: Operate a low-cost, low-risk business without managing inventory.
  3. Outsourced fulfillment: Your POD partner takes care of shipping.
However, print on demand also has some limitations to consider:
  1. Higher cost per item: Without bulk purchasing, items cost more per unit.
  2. Limited control over shipping: You might not be able to set shipping costs or customize the delivery experience.
  3. Customization constraints: POD services may struggle with complex design requests.

How to start print on demand business in India?

Follow the below steps to start your POD business in India.

1. Find a niche and target audience

Image Image Dark
A product niche helps businesses focus on specific products that appeal to a targeted customer base. This approach is more effective than running a generic store because it allows you to demonstrate expertise in a particular area and build customer trust.
A niche-specific business reduces the number of competitors you face and enhances your search engine ranking through targeted marketing.

How to Select a Niche

There are two main factors to consider when choosing a niche:
(A) Products you are passionate or knowledgeable about
(B) Products with strong profit potential
Combining both factors will guide you to the right choice. Aim for a niche that interests you and shows significant growth potential—this is your profitable niche.

Steps to Select Your Niche

1. Jot Down Your Interests: Start with products you are passionate about. List your areas of interest, the products you love, those you frequently buy, or items you believe are missing in the market.
2. Identify Profit or Growth Potential: Understand the current market trends related to your interests. Staying aware of trends is crucial for niche selection. Tools like Google Trends (free) can help you gauge the popularity of your chosen niche. 
Enter relevant keywords and compare their popularity by location, interest, etc. Explore related searches for more options.
For a deeper understanding, consider paid tools like Google AdWords and Trend Hunter.
After thorough brainstorming and research, you can make an informed decision for your print-on-demand business.

Top Print-On-Demand Niches

Exploring popular niches is a great way to find inspiration if you're short on ideas. Here are some POD business niches that have shown growth potential over the years:
1. Families

Everyone is looking for ways to express love for their family. Start a store with a variety of products such as father-daughter hoodies, t-shirts, and frames with heartwarming quotes.

2. Pets

People love spending money on their furry friends. A store offering creative designs for pet products can be very successful. Think accessories, beds, and funny clothing items for pets.

3. Seasonal Events

Targeting events like Valentine’s Day, Christmas, and Halloween can showcase your creativity and bring in significant profits quickly. However, remember that these events are seasonal, so sales may not continue year-round.

4. Meme Clothing

Selling items with funny jokes, slogans, and graphics on t-shirts, hoodies, or mugs is a fantastic idea. People love staying up-to-date with trends, making these products easier to sell. All you need is some meme knowledge and effective marketing on the right platforms.

Additional Niches to Consider
5. Health and Fitness  
6. Travel  
7. Jobs & Hobbies  
8. Social Causes  
Experiment with these niches to find the perfect fit for your print-on-demand business.
Explore Printfuse Products

2. Find a reliable print on demand provider

Image Image Dark
Selecting the right third-party supplier is crucial as it directly impacts customer satisfaction and your business’s reputation. Since your print provider handles product quality, print quality, and shipping, it's essential to do your due diligence before making a choice.
No single print-on-demand company is the best in all aspects, as each offers different advantages and disadvantages. These companies vary in fulfillment locations, techniques, customer support, branding options, and more. For a detailed comparison, check out our competitor comparison page.
Here are the main factors to consider when choosing a print-on-demand company:

1. Delivery Times and Prices

Evaluate the delivery times and costs associated with each provider. Fast and affordable shipping can greatly enhance customer satisfaction.

2. Customer Reviews

Look at customer reviews to gauge the reliability and quality of the provider’s services. Positive reviews are a good indicator of a reputable company.

3. Product Quality and Range

Assess the quality and variety of products offered. High-quality products are crucial for maintaining a good reputation and ensuring repeat business.

4. Integration with Your E-commerce Platform

Ensure the provider seamlessly integrates with your e-commerce platform or marketplace for a smooth operational flow.

5. Order Samples

Always order samples with different fulfillment techniques to evaluate the overall product quality, shipping speed, and packaging your customers will receive.

While some online store owners use multiple print providers, it's advisable to start with one. This approach allows you to test their service quality before diversifying your supplier network.
Check out Printfuse

3. Choose where to sell - website/ marketplace/ social media

When launching your print-on-demand business, deciding where to sell your products is crucial. Each option has its unique advantages and can significantly impact your sales strategy. Here’s a breakdown of three key avenues: a dedicated website, online marketplaces, and social media platforms.

A. Website

Having your own website allows you to create a unique brand identity and provides complete control over your sales process. Here are some popular platforms to consider:
  • Shopify: Shopify is a leading e-commerce platform that simplifies the process of setting up an online store. With user-friendly tools, customizable templates, and built-in payment processing, Shopify enables you to create a professional-looking store quickly. It also offers a range of apps to enhance your store's functionality, from marketing to inventory management.
  • WooCommerce: WooCommerce is a powerful plugin for WordPress that turns your site into a fully functional e-commerce store. It's highly customizable, allowing you to tailor your online store to fit your unique needs. With numerous themes and plugins available, WooCommerce provides the flexibility to scale your business as it grows.
Image Image Dark
  • Printfuse Snap Store: The Printfuse Snapstore is an excellent option for those looking to integrate print-on-demand services seamlessly. It allows you to set up your online store quickly and offers a variety of templates that are easy to customize. By utilizing the Snap Store, you can focus on designing and marketing your products while Printfuse handles fulfillment and shipping.

B. Marketplace

Selling on established online marketplaces can be an effective way to reach a larger audience quickly. Marketplaces like Amazon, Etsy, and eBay provide a platform with built-in traffic, which can help you gain visibility and sales without the need for extensive marketing efforts.
  • Amazon: As one of the largest e-commerce platforms, selling on Amazon lets you to tap into a vast customer base. However, it’s essential to understand the competitive landscape and fees associated with selling on this platform.
  • Etsy: Etsy is a popular marketplace for handmade, vintage, and unique products. If your print-on-demand items have a creative or artistic flair, Etsy could be an ideal platform to showcase your products.

C. Social Media

Social media platforms are powerful tools for marketing and selling your products directly to your audience. They provide a unique opportunity to engage with potential customers and promote your brand.
  • Instagram: With its visually driven format, Instagram is perfect for showcasing your print-on-demand products. You can use posts, stories, and reels to highlight new designs and promotions while driving traffic to your website or marketplace.
  • Facebook: Facebook allows you to create a business page where you can share content, interact with customers, and even set up a Facebook Shop. This feature enables users to browse and purchase products directly through the platform.
  • Pinterest: Pinterest is a highly visual platform that can drive traffic to your online store. By creating eye-catching pins featuring your products, you can attract users interested in specific niches or trends.
Image Dark Image
Start your print on demand business for FREE!

Create a snapstore and sell products instantly!

Get Started

4. Set up payment gateway

Image Image Dark
Establishing a reliable payment gateway is essential for facilitating smooth transactions on your online store. Here’s how to set up your payment gateway.
  • Choose a Payment Gateway: Select a payment gateway that fits your business needs. Popular options include Razorpay, PayU, PayPal, Stripe, and Square. Evaluate each based on transaction fees, ease of integration, and customer support.
  • Create an Account: Sign up for your chosen payment gateway. You will need to provide basic information about your business and banking details for transaction processing.
  • Integrate with Your E-commerce Platform: Follow the specific integration steps for your e-commerce platform (such as Shopify or WooCommerce). This typically involves installing a plugin or entering API keys to connect your payment gateway.
  • Configure Settings: Adjust your payment settings to create a seamless checkout experience. Customize options like currency, accepted payment methods, and notification preferences.

5. Choose print on demand products to sell

Image Image Dark
Now, it’s time to select and create custom products for your online store on Printfuse. Begin by identifying evergreen trending items, such as custom t-shirts and hoodies, that cater to a broad audience.
Regardless of the type of business you want to establish, explore the most sought-after products within your niche or experiment with items that truly reflect your brand’s personality and values.
When selecting your print-on-demand products, we recommend choosing items that complement each other. This creates a cohesive collection that encourages customers to make multiple purchases. For example, if you’re targeting shoppers with active lifestyles, consider adding your designs to a range of products such as:
  • Apparel: T-shirts, leggings, and sports bras
  • Accessories: Duffle bags and water bottles
Alternatively, if you want to establish a home decor line, think about offering:
  • Home Decor: Wall art, tableware, candles, blankets, and pillows
Having a cohesive collection not only reinforces your brand identity but also makes your store more memorable, increasing the likelihood of repeat purchases. It allows customers to mix and match items, enhancing their overall shopping experience. Additionally, this approach positions your brand as a one-stop shop for specific lifestyle or decor needs, which can boost your average order value significantly.
As you choose your print-on-demand products, remember to keep your target audience and brand ethos in mind, ensuring that every item resonates with your customers and enhances their connection to your brand.

6. Create designs for your products

Image Image Dark
Are you thinking about starting a print-on-demand (POD) business but feel held back by a lack of design skills? The good news is that you don’t need to be a professional designer to launch your own POD venture. You can either handle the design process yourself or outsource it. Here are some practical tips to get started:
  • Understand Your Audience

To create designs that resonate and sell, it’s essential to have a deep understanding of your target audience. If you cater to diverse customer segments, break them down into smaller groups to understand their unique characteristics. Consider their interests, traits, needs, location, age, gender, and more.

  • Get Creative Design Ideas

Inspiration for your designs can come from various sources. Use platforms like Pinterest and Dribbble to spark your creativity. Additionally, browsing marketplaces like Amazon can provide insight into competing brands and trending design concepts. Remember, design ideas are all around you—keep your eyes open!

  • Selecting a Graphic Design Tool

Utilizing a graphic design tool can significantly streamline the design process. Canva is a user-friendly option that allows you to create a variety of designs without starting from scratch. Begin with the free version to familiarize yourself with its features before investing in the pro version for more advanced options.

  • Have a Visual Aesthetic in Mind

Establish a clear visual aesthetic that reflects your brand identity. Consistency is key when it comes to colors, graphics, fonts, and overall design elements. Take the time to develop a cohesive style that helps your brand stand out; inconsistency can lead to a lack of recognition among customers.

  • Generate Mockups

Creating mockups is a crucial step in evaluating your designs. This allows you to assess aspects like spacing, layout, and overall composition. Once you have your mockups, seek feedback from friends, family, or individuals who fit your ideal customer profile to refine your designs further.

  • Outsourcing the Design Process

If you find that your design skills are lacking, don't hesitate to explore free online resources to enhance your abilities. You can also consider enrolling in paid courses for more comprehensive design training.

Alternatively, if you have great ideas but struggle to bring them to life, outsourcing your design process to professional graphic designers may be the way to go. Platforms like Fiverr and Upwork are excellent for connecting with talented designers. LinkedIn can also be a valuable resource for finding the right professionals to help realize your vision.

7. Set up pricing and profit margins

Image Image Dark
Now it’s time to establish prices for your print-on-demand store.
When you add products to your store, setting the price will be the final step. Here’s what to expect during the process:
  • Printfuse Price: This is the cost you’ll incur for each product.
  • Retail Price: This is the price your customers will pay.
  • Estimated Earnings: You’ll see how much profit you’ll make from each sale.
Consider Free Shipping: Research shows that online consumers are six times more likely to prefer free shipping over fast shipping. If you plan to offer free shipping, incorporate those costs into your final pricing to protect your profit margins.

Factors to Consider When Setting Prices

  • Calculate Your Costs: Add up all expenses, including production, shipping, taxes, fees, and any costs associated with your website or marketplace.
  • Research Competitors: Analyze prices for similar products in your niche to ensure you remain competitive without undervaluing your offerings.
  • Consider Brand Positioning: Adjust your prices based on the perceived quality and exclusivity of your brand. Higher-quality or unique designs can command higher prices.
  • Factor in Profit Margin: Aim for a markup of 20%-50% on your costs, depending on your niche and competition.
  • Test and Adjust: Be prepared to revise your prices based on customer feedback and sales performance. Monitoring your pricing strategy will help you stay agile and competitive.
Being transparent with your customers about your pricing rationale can help justify higher prices, especially if you offer superior quality or unique designs that require more time and effort. This openness can build trust and enhance customer loyalty.
đź’ˇQuick Tip
Consider setting up a Printfuse Snap Store to sell products through a custom link without needing to connect to external sales channels.

8. Plan your marketing strategies

Now, on to the final step in launching your print-on-demand business—the marketing. Developing a robust marketing strategy is essential for attracting customers to your POD venture.
Here’s how to get started:
  • Identify Your Target Audience: Understand who your ideal customers are. Analyze their demographics, interests, and buying behaviors to tailor your marketing efforts effectively.
  • Choose Your Channels: Select marketing channels that resonate best with your audience. Consider starting with social media, email marketing, and content marketing (like blogs and videos) to maximize your reach.
  • Create Engaging Content: Use high-quality visuals of your products, share customer testimonials, and offer behind-the-scenes insights into your design process to create a connection with your audience.
  • Leverage SEO: Optimize your store and content for search engines to enhance visibility. Incorporate keywords related to your products and niche to drive organic traffic. If your store is on a marketplace, be mindful that SEO practices may differ based on the platform.
  • Run Promotions: Consider offering introductory discounts or bundle deals to entice first-time buyers. This can encourage trial purchases and build customer loyalty.
  • Analyze and Adjust: Utilize analytics tools to monitor the performance of your marketing activities. Be ready to adapt your strategy based on what resonates most with your audience.
  • Engage with Your Audience: Actively respond to comments and messages to foster a sense of community around your brand. Collect feedback from your shoppers to continually refine your products and marketing approaches.
Remember, marketing is an iterative process. Stay flexible, experiment with different tactics, and refine your strategy based on the outcomes. Embracing trial and error will help you discover what truly works for your print-on-demand business, leading to sustained growth and customer engagement.

How to choose a print on demand service provider for your online store?

Image Image Dark
When selecting a print-on-demand service for your business, it’s crucial to evaluate several key factors to ensure you make the best choice for your needs. Here are five essential considerations:

1. Product Quality and Variety

Examine the range of products each service offers and request samples to assess their quality. Consider not only the product itself but also the print quality and packaging, as these elements significantly impact customer satisfaction. High-quality products, prints, and packaging are essential for success in the POD market.

2. Printing and Shipping Costs

Compare the costs associated with printing and shipping among different services. While lower costs can enhance your profit margins, ensure that choosing a cheaper option doesn’t compromise product quality. Balance cost-effectiveness with maintaining high standards for your products.

3. Integration Capabilities

Look for a print-on-demand service that seamlessly integrates with your online store platform, whether it’s Shopify, Etsy, or another option. If you don’t have a store yet, prioritize companies that offer a wide selection of platform integrations to give you the most flexibility as you grow.

4. Customer Service and Support

Reliable customer support is vital for resolving issues such as order errors or shipping delays. Opt for a POD service with a reputation for responsive and helpful customer service to ensure a smooth experience for you and your customers.

5. User Reviews and Reputation

Research customer reviews and the reputation of each print-on-demand company across various platforms, including Facebook groups, online forums, and industry-specific websites. Gathering insights from other users can provide a comprehensive understanding of the service's reliability, product quality, and how they handle customer issues.

Why choose Printfuse for print on demand?

Image Image Dark
When it comes to launching your print-on-demand business, choosing the right partner is crucial for your success. Here’s why Printfuse stands out as your ideal choice for print-on-demand services:
High-Quality Products: At Printfuse, we prioritize quality. Our extensive range of products is crafted using premium materials and cutting-edge printing technology, ensuring that every item meets high standards. From vibrant prints to durable fabrics, your customers will receive products they love.
User-Friendly Interface: Our platform is designed for ease of use. Whether you’re a seasoned entrepreneur or just starting out, Printfuse makes setting up your store, uploading designs, and managing orders simple. Our intuitive dashboard provides all the tools you need to streamline your POD business.
Free Snap Store: With Printfuse, you gain access to a free Snap Store, allowing you to launch your online store quickly and efficiently. This feature provides a customizable storefront without any upfront costs, making it an excellent option for those looking to start their POD journey with minimal investment.
Flexible Integration Options: Printfuse easily integrates with major eCommerce platforms like Shopify and WooCommerce, allowing you to connect your online store seamlessly. This flexibility allows you to focus on what matters most—growing your business.
Comprehensive Product Range: We offer a diverse selection of print-on-demand products, including apparel, home decor, accessories, and more. This variety allows you to create a cohesive brand identity by offering complementary items that encourage cross-selling.
Transparent Pricing and Profit Margins: Our straightforward pricing structure enables you to set competitive retail prices while maintaining healthy profit margins. With Printfuse, you can easily calculate costs and forecast profits, making it easier to manage your business finances.
Reliable Shipping and Fulfillment: Printfuse is committed to timely and efficient order fulfillment. Our logistics team ensures that orders are processed quickly and shipped directly to your customers, allowing you to maintain a positive shopping experience and build customer loyalty.
Exceptional Customer Support: We believe in providing top-notch customer service. Our support team is always available to assist you with any questions or concerns, ensuring that you have the help you need to succeed in your POD journey.
Sustainable Practices: At Printfuse, we are dedicated to sustainability. Our processes focus on reducing waste and using eco-friendly materials wherever possible, allowing you to promote your brand as environmentally conscious.
By choosing Printfuse as your print-on-demand partner, you’re setting yourself up for success with a reliable, quality-driven service that prioritizes your needs and those of your customers. Start your print-on-demand journey with us today and experience the Printfuse difference!
Sign up on Printfuse!

Conclusion

Print-on-demand services provide an accessible entry point for new entrepreneurs and anyone looking to test a business idea without significant upfront investment. With thousands of white-label products available, you have ample opportunities to create unique combinations that resonate with your audience.
While some designs will inevitably outperform others, the flexibility of repurposing core designs across multiple products allows for efficient scalability. Once your business idea gain traction and you start seeing meaningful sales, you can either transition to holding your own inventory or continue leveraging print-on-demand services while exploring new avenues for audience growth.
Ultimately, the greatest advantage of the print-on-demand model lies in its flexibility. It allows you to focus on growing your business while managing time and resources effectively.
Start your print on demand business with Printfuse today. Sign up, it’s free!

Frequently Asked Questions

  • Which is the best way to use print on demand?

    The best way to use print-on-demand is to identify a niche market and create unique, high-quality designs that resonate with your target audience. To maximize reach, leverage multiple sales channels, such as your own online store, marketplaces, and social media.

  • How much money can I make with print on demand?

    Earnings can vary widely depending on your pricing strategy, product selection, and marketing efforts. Some successful sellers make hundreds or even thousands per month, while others may earn less as they are just starting.

  • How do you price print-on-demand products?

    To price your print-on-demand products, calculate your costs (production, shipping, taxes, and fees), then add a markup to ensure profitability. Aim for a 20%-50% profit margin, and consider offering free shipping by incorporating those costs into your retail price.

  • Is print-on-demand free to start?

    While print-on-demand itself has low startup costs, it's not entirely free. You'll need to invest in setting up an online store, marketing your products, and possibly paying for design tools or services. However, you won’t need to purchase inventory upfront.

  • Is it good to start a print-on-demand business?

    Yes, starting a print-on-demand business can be a great opportunity, especially for those looking to test their ideas with minimal financial risk. It allows for flexibility and creativity, making it accessible for beginners.

  • How much can a beginner make in print-on-demand?

    A beginner can make anywhere from a few dollars to several hundred dollars per month, depending on their niche, marketing efforts, and product selection. Success often grows over time with experience and strategy adjustments.

  • What are the most popular print-on-demand products?

    The most popular print-on-demand products include custom t-shirts, hoodies, mugs, tote bags, and wall art. Items that allow for personalization or unique designs tend to perform well.

  • Which print-on-demand has the highest profit margin?

    Profit margins can vary by product and provider, but typically, items like apparel (t-shirts, hoodies) and home decor (posters, canvas prints) often yield higher profit margins compared to other product types. Researching and comparing different print-on-demand services is essential to find the best pricing for your chosen products.

Image Dark Image
Start your online business today!

Create a Free Snapstore and sell products online hasslefree!

Get started